Lumination Framer Web Design
Moew Studio
2 collaborators
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Posted Oct 6, 2025
Redesigned Lumination’s brand with a Framer-based web that blends editorial rhythm, motion, and storytelling—balancing clarity and creative energy.
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Timeline
Oct 7, 2025 - Oct 21, 2025
Context & Challenge
The goal was to redesign Lumination’s digital identity into a platform that feels modern, dynamic, and editorial. The challenge was to merge lifestyle visuals with a structured grid system that maintains both clarity and emotional depth.
Approach & Solution
We developed a visual direction that balances expressive typography with modular layouts. The identity draws from contemporary editorial aesthetics—pairing bold headlines, generous white space, and subtle motion to guide the viewer’s eye seamlessly across each section.
Design Execution
Using Figma, the redesign established a 12-column grid system, monochrome and yellow highlights, and a distinct typographic hierarchy built on Bradford and PP Neue Montreal. Custom imagery and clean UI compositions emphasized brand energy while keeping the experience consistent across web and mobile.
Outcome
The final design presents Lumination as a confident, forward-thinking brand. It combines visual boldness with editorial precision, offering an immersive experience that strengthens both its creative identity and professional credibility.
