Lumination Framer Web Design

The goal was to redesign Lumination’s digital identity into a platform that feels modern, dynamic, and editorial. The challenge was to merge lifestyle visuals with a structured grid system that maintains both clarity and emotional depth.

We developed a visual direction that balances expressive typography with modular layouts. The identity draws from contemporary editorial aesthetics—pairing bold headlines, generous white space, and subtle motion to guide the viewer’s eye seamlessly across each section.

Using Figma, the redesign established a 12-column grid system, monochrome and yellow highlights, and a distinct typographic hierarchy built on Bradford and PP Neue Montreal. Custom imagery and clean UI compositions emphasized brand energy while keeping the experience consistent across web and mobile.

The final design presents Lumination as a confident, forward-thinking brand. It combines visual boldness with editorial precision, offering an immersive experience that strengthens both its creative identity and professional credibility.