Bright Leaves — Visual Identity for Social Impact

The project aimed to turn humanitarian data into an emotional, accessible story. The challenge was creating a visual language that balanced empathy with structure.

We used editorial storytelling—combining data, photography, and color to make complex issues feel human and relatable.

Built in Figma, the layouts feature clean grids, expressive type, and a warm palette that reflects hope and resilience.

A cohesive visual system that humanized information and amplified the organization’s mission with clarity and compassion.