Bright Leaves — Visual Identity for Social Impact
Moew Studio
2 collaborators
Like this project
Posted Oct 6, 2025
Visual identity and editorial system designed to translate humanitarian data into a warm, human-centered storytelling experience.
Likes
0
Views
7
Timeline
Sep 29, 2025 - Oct 5, 2025
Context & Challenge
The project aimed to turn humanitarian data into an emotional, accessible story. The challenge was creating a visual language that balanced empathy with structure.
Approach & Solution
We used editorial storytelling—combining data, photography, and color to make complex issues feel human and relatable.
Design Execution
Built in Figma, the layouts feature clean grids, expressive type, and a warm palette that reflects hope and resilience.
Outcome
A cohesive visual system that humanized information and amplified the organization’s mission with clarity and compassion.
