AppSec Startup: Website for Reachability Analysis
Anush | Foundrline
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Posted Oct 7, 2025
Developed a website for a security startup, simplifying complex AppSec concepts like reachability analysis into a clear, outcome-driven narrative.
AppSec Startup: Designing a Website that Explains Reachability-Based Vulnerability Management
Client
Confidential (NDA)
Challenge
The client, a fast-growing AppSec startup, pioneered reachability analysis to cut down false positives in open source vulnerability detection. While the technology was groundbreaking, their messaging was too technical and hard to digest for broader developer and enterprise audiences. They needed a website that built credibility, explained reachability clearly, and positioned them as a category creator in AppSec.
Solution
We built a modern, developer-first marketing site that emphasized clarity and trust:
Information Architecture — structured content around pain points (false positives, wasted hours) → solution (reachability analysis).
UI/UX Design — designed a minimal, developer-friendly aesthetic with strong hierarchy and modular sections.
Copywriting & Messaging — reframed complex research into simple, outcome-based language (80% fewer vulnerabilities, faster remediation).
Custom Visuals & Motion — designed animated flows showing “noise vs clarity,” making abstract security concepts tangible.
Web Development — responsive, SEO-ready build with demo booking and integrations highlighted for technical buyers.
Results / Impact
The new website elevated the client’s positioning and fueled market traction:
Clarity for Developers — complex concepts simplified into benefits developers care about.
Trust Signals — research-backed proof and enterprise-focused messaging increased credibility.
Conversion Ready — demo booking and CTA flows guided prospects into conversations.
Acquisition Aligned — the polished website helped position the startup for eventual acquisition by Socket.
Industry
Cybersecurity / AppSec / SaaS
Tags
UI/UX Design for SaaS Websites
Copywriting & Positioning for Technical Products
Developer-First Messaging Strategy
Custom Visuals & Motion Storytelling
Responsive Website Development
Accessibility-First Web Design
Conversion Optimization for B2B SaaS
SEO & Lead Generation
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