Story Framework Sales Page Build by Jessica MacholsStory Framework Sales Page Build by Jessica Machols

Story Framework Sales Page Build

Portfolio project
Jessica Machols

Overview

A self-initiated sales page for my copywriting business, designed and built from strategy through launch in Wix.

The goal

Create a sales page that clearly explains the offer, guides prospective clients through the decision journey, and gives them a clear next step.

What I did

Using the StoryBrand framework, I developed the brand messaging and customer-journey roadmap. I translated that strategy into a wireframe, then designed and built the final sales page in Wix.

Process

Developed the messaging framework and customer journey
Structured the page in a wireframe
Designed and built the sales page in Wix

Page sections

Pain Points / Success

Pain Points / Success section
Pain Points / Success section

Walk Away With

Walk Away With section
Walk Away With section

CTA, Solution, Transformation

CTA, Solution, Transformation section
CTA, Solution, Transformation section

Price Cards

Price Cards section
Price Cards section

Who Is This For

Who Is This For section
Who Is This For section

My role

Brand messaging, customer-journey strategy, wireframing, page design, and Wix development.

0 likes · 5 views · Sep 30, 2026

A self-initiated sales page for my copywriting business, from StoryBrand messaging and wireframing through Wix design and build.

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