Ecommerce Skincare Website with Wireframes
Jessica Machols
Ecommerce Skincare Website with Wireframes
The client's ecommerce website was not effectively converting leads into sales.
I provided a full website review with:
📌Actionable feedback
📌Insights on strategy
📌Edits & copy replacements
📌Complete wireframed layouts
"What really stood out was how much effort Jessica put into understanding my business, products, and customers before making recommendations. Everything was thoroughly researched and backed by a clear strategy. My website was honestly a bit of a mess from a customer journey perspective, and she completely reworked the flow into a much stronger sales funnel."
Website after rewrite
Before Website
Added Transformation/Results Section
Behind The Science Box Graph
Science Page Revisions
"Jessica was fantastic to work with. Super personable, easy to talk to, and communication was excellent throughout the project. She used Loom videos to clearly walk me through her thinking and recommendations, which made the whole process incredibly straightforward and ensured I understood her thinking and decisions she took.
What really stood out was how much effort she put into understanding my business, products, and customers before making recommendations. Everything was thoroughly researched and backed by a clear strategy. She applied the StoryBrand framework brilliantly, helping simplify and clarify a message that had become too complicated and lost.
My website was honestly a bit of a mess from a customer journey perspective, and Jessica completely reworked the flow into a much stronger sales funnel. She took the time to understand a fairly unique product and helped structure the site so visitors can easily understand what makes it different, why it works, and why they should care. The final result is a much clearer, more logical experience from top to bottom.
I would definitely work with Jessica again and highly recommend her to anyone looking for a copywriter who combines great strategy, strong communication, and a genuine commitment to understanding the business she's working on."
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Posted Sep 29, 2026
Website copy, sales-funnel content, and wireframes for an ecommerce skincare website.
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Timeline
May 29, 2026 - Jun 16, 2026
