Executive Recruiter Website & Lead Magnet
Jessica Machols
Client needed a complete overhaul of their current website & brand messaging.
Using a story framework, we took the client through 3 steps:
Clarity the message & offer
Create the copy & wireframes for 2 pages
Develop & design a lead magnet & 5 sales emails
RESULT: A clear & simplified website that helps Payton's potential clients understand how she works & what to expect. With a simple layout & easy flow, she now presents herself as professional & polished.
TESTIMONIAL: "Jessica helped me get really clear on my target audience & messaging. Her process helped me get laser focused."
Before Website & New Website Wireframes
Lead Magnet designed with Canva
"Jessica helped me get really clear on my target audience and messaging. I was trying to be too broad and her process helped me get laser focused. I'm so happy with my website now, it feels so much more polished and professional. I would definitely work with Jessica again!"
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Posted Sep 29, 2026
Client needed a complete overhaul. . . We clarified the offer, created copy & wireframes for 2 pages, & developed & designed a lead magnet with 5 sales emails
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Timeline
Feb 13, 2026 - Apr 17, 2026
