The brief
An executive recruiter needed a clearer website and a lead-generation path that explained the offer, guided prospective clients, and supported follow-up after a download.
What I did
I clarified the offer and developed the messaging for a 2-page website. I also created the copy and wireframes to give the site a focused structure before build-out.
To support lead generation, I developed a lead magnet and wrote a 5-email follow-up sequence.
Deliverables
Website messaging and copy for 2 pages
Website wireframes
Lead magnet
5-email follow-up sequence
Wireframes
Hero Image / Brand Message
Hero image and brand message wireframe
Solution Section
Solution section wireframe
How It Works Section
How it works section wireframe
Strategy Buildout / What You Get Section
Strategy buildout and what you get section wireframe
Closing Statement / Lead Magnet Download Section
Closing statement and lead magnet download section wireframe
Lead Magnet Preview
Lead magnet Canva guide preview
My role
Brand strategy, UX copywriting, lead-generation strategy, and wireframing.
0 likes · 4 views · Sep 29, 2026
Clarified the offer and created copy, wireframes, a lead magnet, and a 5-email follow-up sequence for an executive recruiter.
