The Next Loop: Knitting membership, live classes and store

The Next Loop is a custom Kajabi membership platform bringing together exclusive knitting patterns, video content, live sessions, and an à la carte pattern store. We handled the full process – from Figma design to Kajabi development, member content, offers, email automations, and training.

The platform was designed in Figma with a clean, editorial direction that reflects the brand while keeping the experience simple and intuitive.

We designed both the public-facing website and key membership pages before bringing everything into Kajabi.

The build included the marketing website, member-only library, course structure, monthly pattern access, video content, live sessions, and an à la carte store for purchasing past patterns.

We also set up monthly and annual membership offers, individual pattern purchases, and the core member workflows.

Kajabi was configured for member communication, including waitlist, onboarding, cancellation, newsletters, segmentation, and tagging.

The result is a complete Kajabi ecosystem that combines the website, membership, content, digital products, and automations in one streamlined platform – with a backend the team can easily manage.

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