ChiMoney is a global fintech platform that enables seamless cross-border payments, multi-currency wallets, and low-cost transactions under the mission "Make Money Move.
Goals
I Design a market-specific website for ChiMoney’s México launch to:
✔ Educate users on bypassing USD account restrictions
✔ Showcase multi-currency wallet benefits (especially USD access)
✔ Drive app downloads for low-fee USD transactions
Challenges
Regulatory barriers: Mexicans can’t open traditional USD accounts
Trust gaps: Users wary of fintechs handling foreign currency
Complexity: Explaining multi-currency features simply
Solution
The Solution proposed to counter the challenges, by creating a conversion-focused website with:
USD-focused value prop: “Get a U.S. dollar account—no borders, no banks”
Fee transparency calculator: Compare savings vs. traditional remittance
Testimonials + security badges: Built trust with local success stories
Project still in development.
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Posted May 17, 2025
Designed a market-specific website for ChiMoney's México launch.