SolarShop Website Redesign
Alao Heritage
Overview
SolarShop is a leading solar energy distributor operating across West Africa, providing high-quality solar panels, batteries, and renewable energy solutions to residential and commercial customers.
Business Goals
Redesign their outdated website to:
✔️ Improve user experience for B2B and B2C customers
✔️ Increase online inquiries and conversions by 40%
✔️ Better showcase their complete product catalog
✔️ Establish SolarShop as the most trusted solar brand in West Africa
Challenges
High bounce rates: 78% of visitors left without engaging
Mobile unfriendly: 65% of their African traffic came from mobile devices
Confusing navigation: Customers couldn't find specific solar solutions
Low trust signals: Website didn't reflect their market leadership
Solutions
Delivered a modern, conversion-focused redesign featuring:
Recommending solar solutions based on customer needs
Mobile-first design with 3x faster load speeds
Trust-building elements: Installation galleries, customer testimonials, certifications and credibilty badge like Trust Pilot.
Streamlined checkout with multiple payment options (including mobile money)
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Posted May 17, 2025
Redesigned SolarShop's website to enhance UX, boost conversions, and build brand trust.
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