SolarShop Website Redesign

Alao Heritage

Overview

SolarShop is a leading solar energy distributor operating across West Africa, providing high-quality solar panels, batteries, and renewable energy solutions to residential and commercial customers.

Business Goals

Redesign their outdated website to: ✔️ Improve user experience for B2B and B2C customers ✔️ Increase online inquiries and conversions by 40% ✔️ Better showcase their complete product catalog ✔️ Establish SolarShop as the most trusted solar brand in West Africa

Challenges

High bounce rates: 78% of visitors left without engaging
Mobile unfriendly: 65% of their African traffic came from mobile devices
Confusing navigation: Customers couldn't find specific solar solutions
Low trust signals: Website didn't reflect their market leadership

Solutions

Delivered a modern, conversion-focused redesign featuring:
Recommending solar solutions based on customer needs
Mobile-first design with 3x faster load speeds
Trust-building elements: Installation galleries, customer testimonials, certifications and credibilty badge like Trust Pilot.
Streamlined checkout with multiple payment options (including mobile money)
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Posted May 17, 2025

Redesigned SolarShop's website to enhance UX, boost conversions, and build brand trust.

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