Overview
Quinncia is an AI tool aimed at improving students' career readiness through resume analysis and mock interviews. Marketed to universities, it helps career advisors give feedback to more students.
Deliverables
Usability Audit
UX Research Report
Impact
Addressed usability issues and design flaws based on student feedback.
Convinced the CEO to hire a full-time UX designer to continuously improve the issues identified by the research.
Increased student engagement boosted sales, leading to a successful $1.43M fundraising round in 2019.
Results
Quinncia's initial design had never been user tested, leading to low student engagement and students abandoning the onboarding flow before they understood the value of the app.
Unclear Value Proposition
The product's benefits and functionality were not clearly communicated early in the overly complicated user journey. This increased the chance of students abandoning the onboarding flow.
Overemphasis on Formality
Requirements such as scheduling mock interviews for some later date and time and dressing formally seemed outdated and unnecessary, adding to students' reluctance to use the platform.
High Cognitive Load
Confusing instructions, non-standard user flows, and an unsettling AI voice created a high cognitive load, making the product difficult to use and leading to low engagement with students.
