EYSCREAM is a thrilling and captivating horror-themed ice cream brand that offers a unique and chilling consumer experience. The idea for EYSCREAM was conceived from the desire to blend horror and ice cream, resulting in a brand that combines delicious treats with a spooky ambiance. To create an unforgettable brand identity, we designed a scary and eye-catching branding concept using nontraditional designs and ice cream packaging. The packaging took the form of custom-made coffin-shaped containers, adorned with intricate details and spooky illustrations. We also developed enticing flavor names, such as "Blood Red Velvet" and "Cookies & Creamation," to further immerse customers in the horror theme. In addition, we created brand mockups showcasing the packaging, flavor names, and a captivating logo that captured the essence of EYSCREAM. Together, these elements bring the chilling and delicious world of EYSCREAM to life.