Client: YUME

Objective: Create a dynamic lifestyle brand that embodies the essence of dreams and luck.

Approach: At the core of our design philosophy for YUME was the integration of the maneki-neko, the famed Japanese "Waving Cat," a symbol of good fortune. Our challenge was to transform this traditional icon into a universal symbol that resonates with the contemporary audience. Our team meticulously crafted a versatile iconography and typography system, adaptable across various mediums and styles without losing its inherent charm and significance.

Outcome: The result is a visually striking and culturally rich brand identity for YUME. The adaptable design elements we developed ensure YUME’s presence is both distinct and versatile, perfect for a brand representing dreams and aspirations. The use of the maneki-neko as a central theme not only adds a playful and hopeful aspect to the brand but also aligns it with themes of positivity and luck.

Impact: YUME now stands as a testament to our design philosophy - blending cultural heritage with modern aesthetics to create a brand that's not just seen but felt. The brand has been successfully implemented across various platforms, resonating with a diverse audience and exemplifying the power of a well-conceived design strategy.