Space Dog Food | Moon Mutt



Project Name: Moon Mutt Branding and Packaging Design

Objective: The goal was to establish Moon Mutt as a unique and exciting entrant in the pet food industry. With an "out of this world" space theme, the brand needed to convey the comprehensive nutritional benefits of its dog food, which is packed with essential vitamins and proteins, through a modern and unconventional branding approach.

Approach: We stepped away from traditional pet food branding norms and infused a playful, cosmic theme into every aspect of the Moon Mutt identity. The branding was designed to be modern and fun, resonating with pet owners looking for a brand that matches their zest and care for their canine companions.

Design and Brand Style: The design language adopted for Moon Mutt marries sleek, futuristic elements with a fun and approachable aesthetic. Typography, color palettes, and graphical elements all draw inspiration from space exploration and science fiction, while still ensuring clarity and appeal to the target audience.

Packaging Concepts: The packaging for both the dog food and treats reflects the brand’s ethos, with vibrant designs that would stand out on any shelf. The designs were conceptualized to be not just visually striking but also practical, ensuring ease of use and maintaining the freshness of the products.

Branding for Dog Treats: The treats segment of the brand received the same level of detailed attention, with branding that aligns with the overarching theme while also differentiating the treats as a standalone purchase. The branding cues promise fun yet nutritious snacking options for dogs.

Outcome: Moon Mutt’s branding and packaging design positions the brand as a forward-thinking leader in the pet nutrition space. The result is a cohesive and distinctive brand identity that promises to elevate the daily ritual of feeding one's dog into an exciting adventure, ensuring that every meal is a step into the vastness of space exploration.