Aura - Brand Identity

Aura Tea is more than just a beverage; it's an invitation to connect with your inner world while savoring the natural richness of the earth. Ethically sourced, meticulously blended teas that offer a calming sanctuary amidst the hustle and bustle of everyday life. Rooted in quality, serenity, and the innate beauty of the natural world, Aura Tea embodies the art of modern tea drinking.

Aura Tea exists to fill the void in the market for a truly authentic, grounding, and high-quality tea that complements the modern lifestyle while respecting traditional values of wellness and sustainability.

Authenticity: Offering honest, natural ingredients and flavors.

Serenity: Crafting teas that encourage calmness and mental clarity.

Sustainability: Eco-conscious sourcing and packaging.

Quality: Premium ingredients for a luxurious tea experience.

Well-being: Enhancing overall wellness through carefully curated blends.

Think "Earthy Elegance." The moodboard features calming nature scenes, minimalistic but luxurious objects, natural textures like wood and stone, and feminine touches like soft fabrics or floral elements. All these are portrayed in a color palette of earthy tones.