Matcha Moments - Brand Identity

Matcha Moments offers a unique fusion of traditional Japanese culture and contemporary aesthetics.

As wellness trends and interest in alternative beverages grow, matcha has seen an uptick in popularity. Yet, many brands in the space struggle with dated or overly complex identities that don't resonate with a broader audience. This project's relevance lies in addressing this gap, offering a visually appealing and emotionally engaging brand experience.

The primary aim was to craft a vibrant, captivating, and market-ready brand that appeals to modern tastes, with a focus on offering premium matcha products.

Drawing inspiration from the serene beauty of matcha fields and the swirls of latte art, the packaging for Matcha Moments is a blend of tradition and modernity. A soothing pastel color palette featuring soft pinks and greens evokes a sense of natural tranquility and youthful energy. Whether on a store shelf or in an Instagram feed, Matcha Moments' packaging stands out as a refreshing, visually captivating ode to the modern matcha experience.