Marketing Manager - Kawasaki Motors Brazil

Marketing Manager - Kawasaki Motors Brazil - Jan 2018 - Aug 2018 - Sao Paulo, Brazil

● Established strategies and tactics to get the word out about the company and drive qualified traffic.

● Performed ideation, creation, execution, and support of search campaigns, account setup, strategy development, organization, and management.

● Developed new concepts and ideas to drive client campaign performance across core advertising networks such as Facebook, Instagram, Snapchat, and Google.

● Produced valuable and engaging content for the website and blog that attracted and converted target groups.

● Built strategic relationships and partnerships with key industry players, agencies, and vendors.

● Researched, sourced, and managed new creative marketing assets in various client verticals.

● Worked horizontally with team members to identify campaign objectives, define KPIs, and executed key campaign optimizations.

● Conducted analysis that resulted in actionable insights and data-driven recommendations.

● Measured and reported the performance of marketing campaigns, gained insight, and assessed against goals.

●Responsible for the implementation of advanced Search Engine Optimization tactics onto the Kawasaki websites(SEO)

●Delivers an excellent customer experience, helping customers choose the right product and/or service for their requirements