Marketing Specialist - Indian Motorcycle

Indian Motorcycle Company - Aug 2015 - Jan 2018 - Sao Paulo, Brazil

● Maintained and extended marketing automation workflows, across multiple technologies and tools.

● Created new visual marketing assets (web and print) for marketing collateral needed in online or offline marketing campaigns (banners, posters, leaflets, brochures, animations).

● Post-processed and edited video content and helped maintain the video marketing channels.

● Assisted in outbound marketing activities and campaigns (event planning, market research, and media relations).

● Worked directly with other members of the marketing team and with the USA Team.

● Supported day-to-day marketing operations with the marketing agencies.

● Created new web pages, helped maintain the website, and ensured the running at peak efficiency.

● Maintained up to date with emerging marketing tactics and tools and developed ideas to improve the marketing.

● Supported the dealer network and external representatives.

● Customer Support (online chat and calls)