A/B testing isn't just about

A/B testing isn't just about changing headlines or moving buttons. It's about understanding why customers buy and developing hypotheses around their motivations.

Here are three Shopify CRO projects where I developed test-ready variants across different stages of the paid traffic funnel:

1. Landing Pages — Fresh Dog Food Brand

Developed six variants exploring product-led, problem-led, and outcome-led messaging, alongside alternative layouts, visual hierarchy, and CTA placement.

2. Listicles — Water Filtration Brand

Created six variants testing different messaging angles, product education structures, benefit positioning, and urgency elements.

3. PDPs — Sports Nutrition Brand

Designed six product page variants testing customer motivations, social proof, UGC placement, and urgency, while maintaining the existing product offer and subscription experience.

Across these projects, my work covered CRO analysis, hypothesis development, variant design, and preparation for Shopify experimentation.

The goal was to build structured experiments that could help identify which messaging and page elements resonate with different audiences.

These are test-ready concepts, not reported A/B test results.