A selection of Shopify PDP

A selection of Shopify PDP redesigns I've worked on for DTC brands across supplements, beauty, wellness, and pet care.

Each project focused on improving the mobile shopping experience, making the offer easier to understand, and reducing friction throughout the purchase journey.

1. Digestive Health — Subscription PDP Redesigned the product page around starter kits, bundles, and subscription options, with clearer savings, product education, and social proof.

2. Beauty & Personal Care — Subscribe & Save PDP Improved the offer hierarchy, subscription messaging, product benefits, and supporting proof to create a clearer path to purchase.

3. Pet Care — Size & Subscription PDP Simplified size selection, recurring purchase options, and mobile product presentation while strengthening FAQs and trust elements.

4. Mushroom Supplements — Bundle Offer PDP Restructured a complex promotional offer to better communicate bundle options, savings, free gifts, ingredients, and product differentiation.

Across these projects, my role included PDP strategy, UX/UI design, responsive Shopify development, and mobile optimization using Replo and GemPages.

The goal was to create product pages where customers can understand the value, evaluate their options, and make a confident purchase decision.