Redesigned and rebuilt two Shopify by Victor Manuel Capilla QuirosRedesigned and rebuilt two Shopify by Victor Manuel Capilla Quiros

Redesigned and rebuilt two Shopify

Victor Manuel Capilla Quiros

Victor Manuel Capilla Quiros

Redesigned and rebuilt two Shopify PDPs for KYOR, a 7-figure wellness brand, using Replo.
The goal was to improve the buying experience through clearer offers, stronger product education, social proof, and a more intuitive subscription flow.
My role covered CRO strategy, PDP design, and hands-on Replo development.
OUTGLOW results (last 30 days vs. previous 30 days):
• +50.38% revenue per session • +39.51% conversion rate • +7.79% average order value • +24.63% total revenue, despite 17.12% fewer sessions
These are observed before-and-after results, not the outcome of a controlled A/B test.
Both PDPs were developed to create a clearer, more conversion-focused shopping experience for paid traffic.
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Posted Oct 22, 2026

Redesigned and rebuilt two Shopify PDPs for KYOR, a 7-figure wellness brand, using Replo. The goal was to improve the buying experience through clearer offer...