Branding & UI Design

Bionary is a health app designed for the Biogena Brand. It helps users monitor their health and fitness progress. The app offers a range of features, including weekly fitness tracking, health stats data monitoring, and health reminders. 

The challenge for this project was to design a modern, approachable, and trustworthy brand identity that aligns with the Biogena brand. 

The typographic brand mark, formed by a ligature between the letters “B” and “N,” represents the app’s mission of helping users monitor their health.

Bionary’s color palette consists of natural and warm tones associated with health and wellness. To maintain coherence with the mother brand, we used Biogena blue as the main color and developed a series of gradient compositions for each section of the app.

The avatar feature gives the app a more human and personal approach. Three flat lines start moving when the app wants to inform the user of a new message or reminder.

By implementing a cohesive design strategy, Bionary’s brand identity has been successfully established as a trustworthy and approachable health app that users can rely on.