Biaggini Psychotherapy | Branding & Web

Biaggini Psychotherapy is a boutique private practice created to support individuals and couples in their personal growth and development. Located in Miami, Florida.  Lead by Daniela Biaggini, she offers a wide range of services to her clients. Sharing her knowledge through Talks, Workshops, Consulting and private practice. 

The Brand Mark is for Daniela is created out of three main elements: 01. The window: Represents the safe space. Main concept of the brand identity 02. The labyrinth: Represents our inner path. The work we do during therapy to understand us and the way we communicate with our peers. 

03. The flower blossom: When we understand ourselves and those around us, the labyrinth starts to unravel. Leading us to blossom into our better selves.

The visual system for the brand identity is based on the concept of the safe space. The safe space is represented by a window. Rounded to be approachable, friendly, and welcoming. This window is both the physical space offered by Daniela and the inner work inside each patient. Both as an individual or as a group.

A digital presence is key for a business to thrive in the market. A clean and informative website was designed for Biaggini Psychotherapy, where the patients and interested users could find relevant information about Daniela's services. Her practice, workshops, and talks