Content Development for Zema Vietnam
Han Le
Market Researcher
SEO Specialist
Content Writer
Canva
Google Analytics
MailChimp
Great content is born from understanding your audience and crafting messages that speak to their needs and desires.
As a Content Writer Intern at Zema Vietnam from October 2020 to February 2021, I conducted thorough market research and analyzed emerging trends to understand customer preferences. I generated creative ideas, developed content plans, and crafted engaging posts for clients' social media platforms and websites. My effective copywriting skills helped enhance visualization and elevate brand awareness, maintaining a click-through rate (CTR) of 1.1%.
I also synthesized and designed basic images and short videos to complement the content, ensuring a cohesive and visually appealing presentation. I evaluated content success by analyzing key marketing metrics, which informed future content strategies.
Skills
Market Research
Content Planning
Copywriting
Visual Content Creation
Performance Evaluation
Deliverables
Content plans for social media and websites
Engaging social media posts
Basic images and short videos
Analytical reports on content performance
