Social Media Management and Content Marketing for La Mo Concept
Han Le
Effective content marketing is not just about posting frequently but about creating meaningful connections with your audience.
From June 2020 to June 2021, I worked as a Content Marketing Executive at La Mo Concept Company. My responsibilities included managing social media platforms like Facebook and Instagram to maintain a consistent and engaging online presence. I conducted market research, proposed innovative ideas, and strategically planned content to enhance brand visibility, achieving an engagement rate of 3.4% on Facebook and 2.3% on Instagram.
I designed attractive images for digital advertising, optimized for Instagram and Facebook stories, to bolster brand engagement. My role also involved writing compelling posts that aligned with the brand's voice and objectives. Additionally, I collaborated with the Production team to assist in shooting and photography initiatives, contributing to the creation of visually appealing content.
Skills
Social Media Management
Content Strategy
Graphic Design
Copywriting
Market Research
Photography Assistance
Deliverables
Content plans for Facebook and Instagram
Engaging social media posts
Optimized digital advertisements
Performance metrics analysis reports
Visual content for digital campaigns
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Posted Jun 13, 2024
Managed social media platforms, enhancing engagement by 3.4% on Facebook and 2.3% on Instagram through strategic content planning and digital advertising.
