Social Media Revamp for Moza Tea & Coffee
Han Le
By understanding market trends and customer insights, we can craft content that resonates deeply with our audience, driving engagement and brand loyalty."
From July 2021 to February 2023, I served as a Junior Content Creator at Moza Tea & Coffee. During my tenure, I utilized market research techniques to analyze marketing trends and gain customer insights, which informed our content creation strategies. I developed comprehensive content plans for various social media platforms, incorporating engaging visuals and videos that enhanced brand awareness by 14% and customer engagement by 3%.
I contributed to marketing campaigns by actively participating in brainstorming sessions, proposing creative ideas, and overseeing the end-to-end implementation process. I designed basic logos, menus, and banners to ensure a cohesive and visually appealing brand identity across multiple platforms. Additionally, I organized in-house events to foster employee connections and promote a collaborative workplace culture.
Skills
Market Research
Social Media Strategy
Content Creation
Visual Design
Campaign Management
Performance Analysis
Deliverables
Comprehensive content plans for social media
Engaging visuals and videos
Marketing campaign proposals
Event organization plans
Detailed campaign performance reports
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Posted Jun 13, 2024
Developed comprehensive content plans and engaging visuals to increase brand awareness by 14% and customer engagement by 3%.
