[Loungewear but different]

Ivry is a unisex loungewear apparel brand. Handmade by badass women, Ivry wants to create high quality clothing in a sustainable manner. We believe that by having control over what we produce and how we produce it, we can make a difference and create more space for sustainable brands in the fashion industry.

| BRAND DESIGN | CREATIVE DIRECTION | GRAPHIC DESIGN |

As customers have shown more concern and interest in sustainable fashion and fair labor, Ivry is on a mission to create a modern, sustainable and comfortable loungewear option. We wanted to reflect this through a unique, fresh visual identity that would evoke the street-style that represents the brand.