Social Media | 2021-2022
Ana Ocanto
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Posted Aug 16, 2023
Selection of social media projects developed in 2021 and 2022
1. Salud Tribal
Overview– Salud Tribal is a brand that sells and educates people about the benefits of essential oils. Their target audience are Millennials who are passionate about their wellness and health.
Content Pillars
Informative content – how to use, benefits, recipes
Relatable – lighthearted and inspirational content like quotes, tweet reposts
Lifestyle – content around the essentials oils, UGC, community, etc
2. IN+be-UTY
Overview– It creates and provides safe, intimate wellness and hygiene products; customized for and embracing the changing phases of the human body; while being mindful of the depleting environment.
Content Pillars
Informative content – content about beauty treatments and estheticians
Company – team members, offers, updates
Engagement – quotes, tips
Inspiring – content around strong, powerful women
How-to – how treatments work, treatments tips
3. Maskoticas
Overview– Maskoticas is the go-to pet store. From food to health, Maskoticas offers the highest quality products for your pet.
Content Pillars
Informative content – content around pets and pet products
Relatable – lighthearted and fun content like memes, tweet reposts
Engagement – quotes, tips
How-to – how to use products, recommendations
