Overview– Salud Tribal is a brand that sells and educates people about the benefits of essential oils. Their target audience are Millennials who are passionate about their wellness and health.

Informative content – how to use, benefits, recipes

Relatable – lighthearted and inspirational content like quotes, tweet reposts

Lifestyle – content around the essentials oils, UGC, community, etc

Overview– It creates and provides safe, intimate wellness and hygiene products; customized for and embracing the changing phases of the human body; while being mindful of the depleting environment.

Informative content – content about beauty treatments and estheticians

Company – team members, offers, updates

Engagement – quotes, tips

Inspiring – content around strong, powerful women

How-to – how treatments work, treatments tips

Overview– Maskoticas is the go-to pet store. From food to health, Maskoticas offers the highest quality products for your pet.

Informative content – content around pets and pet products

Relatable – lighthearted and fun content like memes, tweet reposts

Engagement – quotes, tips

How-to – how to use products, recommendations