Kala Logo & Visual Identity Bar Branding

Visual Brand Identity © August 2025

@Kala.jkt - is a premium nightlife destination located in South Jakarta, combining the sophistication of a high-end bar with the vibrant energy of a night club. Inspired by the meaning of "time," Kala was designed as a space to pause, transition, and escape, offering a memorable experience through bold design and a modern atmosphere.

Our studio was trusted to craft the visual identity of Kala through logo design. With a focus on sharp geometric forms and a clean, confident aesthetic, the logo captures the strength, continuity, and premium essence of the brand.

The custom lettermark features sharp, geometric forms with a modern and minimalistic approach. The “K” was crafted as a distinctive symbol, using mirrored diagonals to express motion, symmetry, and continuity representing both the passage of time and the dynamic energy of the nightlife scene.

KALA’s color palette draws from deep, earthy tones and lush dark greensechoing the atmosphere of a refined night experience. It feels bold, grounded, and timelessjust like the brand itself.

We use Ubuntu Condensed for its confident, structured feel, and Roboto Light for a clean, modern tone. Together, they create a balance of strength and elegance, fitting KALA’s bold yet refined personality.

Final Project of Streight Studio

Brand Identity / Logo Design

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