Sola Visual Identity & Wellness Branding

This branding project was developed for a Pilates studio that positions itself as a lifestyle brand. The design direction highlights wellness, simplicity, and elegance, aiming to attract health-conscious individuals who value both physical movement and mindful living. The result is an identity system that feels fresh, empowering, and adaptable across digital and physical spaces.

Our team approached this project by exploring the core principles of Pilates balance, control, and flow and translating them into visual elements. Through collaborative discussions, sketches, and iterations, we crafted an identity that feels fresh, empowering, and adaptable across both digital and physical applications. The result is not just a visual system, but a reflection of the studio’s mission: to inspire people to live with strength, clarity, and harmony.

Color Palette 

SOLA’s visual identity embraces a soothing, nature-inspired color palette that reflects calm and balance. Soft green-gray tones evoke stability and a grounded connection to the earth, while warm beige and light cream bring a sense of cleanliness and openness. Deep espresso brown and charcoal provide elegant contrast, adding depth without overpowering the serene mood. Together these hues create a cohesive, contemporary look that supports SOLA Pilates’ focus on mindful movement and harmony of body, mind, and spirit.

Sola Mindful Movement

Final Project of Streight Studio

Brand Identity / Logo Design

@streight.std  \  mailto:streight8@gmail.com  \  want more?

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