Head of Partnerships

Kathryn Garcia

0

Growth Marketer

Marketing Strategist

Community Engagement

CRM

HubSpot

Zapier

Spearheaded the creation and success of partnerships in a SaaS startup based out of New York, USA. Drove traffic and nurtured valuable relationships with different partners. Collaborated on co marketing materials and joint case studies to boost sales and drive traffic.
Created and executed an end-to-end omnichannel partnership development program, resulting in 4x new partnerships and a 3x increase in revenue annually, contributing significantly to business growth
Spearheaded the creation, execution, and participation of webinars for the partnership agency in order to drive demand generation and positively impact the sales pipeline
Increased engagement rates by 150% at Cache Ventures using digital marketing, advertising campaigns, SEO, and SEM
Collaborated with cross-functional roles like sales, marketing, executives, and other internal and external stakeholders across multiple global projects to develop strategic initiatives, product roadmaps, and go-to-market strategies
Managed budgets and forecasts across partnership and marketing channels based on data driven-decisions
Authored a collection of blog posts for the company website, consistently contributing high-quality content, with several pieces emerging as the consistently highest-read post over the past 2 years
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Posted Feb 26, 2024

With no true north of where the partnership department wanted to go, I spearheaded its creation and success

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Growth Marketer

Marketing Strategist

Community Engagement

CRM

HubSpot

Zapier

Kathryn Garcia

🔍 SEO & SEM Strategist | Data-Driven Marketer 🚀

Digital Marketing for Software Business
Digital Marketing for Software Business
Customer Success & Project Management
Customer Success & Project Management