Translated customer requirements and challenges into product and development solutions, addressing specific pain points which resulted in improved usability for both the front and back-end of the system
Monitored and analyzed KPIs to track customer success metrics, adapted strategy through the use of AdWords, improving digital marketing efforts, increasing page views and conversion rates by 70% in 3 quarters
Published numerous press releases for new product launches along with weekly blog posts, managed and curated all social media platforms (Twitter/Facebook/Instagram/LinkedIn) with the use of SEMrush and Buffer