Digital Marketing for Software Business

I had the pleasure of heading the digital marketing sector of a SaaS product based out of Utah, USA.

I lead and develop content creation and successful ad campaigns using data analytics to increase customer acquisitions and streamline marketing tasks, resulting in a 300% increase in engagement and campaign performance

Managed a completely remote creative team resulting in new marketing materials, an increase of sales by 87%, and engagement by 95%

Wrote multiple press releases featured on PR Newswire and the NextPaw website which became the highest-engaged posts

Analyzed digital advertising campaigns for enterprise-level brands, optimizing strategies through advanced data analytics for enhanced engagement