Branding | Amid Pro

Overview 🔎

Amid Pro is my personal brand for freelancing in fitness and digital designs. I help clients create designs and fitness plans they love with a personal touch. My values include wellness, fitness, design, and simplicity, and I prioritise building strong client relationships.



Official logo

Meet The Brand 👋

Amid Pro is a freelance design and fitness consultancy founded by myself, Pri Adom. After leaving a 5-year career in engineering, I pursued my true passion for design by obtaining a diploma in UX Design. Fitness has also played a significant role in my journey, keeping me disciplined in my pursuit and goals. Amid Pro was created as a way for me to combine my two passions and help individuals, professionals, and small and medium-sized enterprises achieve their goals through design work and fitness. As a sole trader, I'm dedicated to providing quality service and helping clients reach their full potential.



Brand Values:

1. Wellness - promoting a healthy lifestyle and fitness culture.
2. Simplicity - minimalist and functional design approach.
3. Innovation - using technology and creative solutions to enhance experiences.



Brand Personality:

1. Honest - authentic and transparent.
2. Forward-thinking - progressive, building, and being open-minded.
3. Solution-oriented - proactive, problem-solving, and focused on finding effective and efficient solutions to challenges.



Brand outline

Brand Target Audience:

• Professionals
• Entrepreneurs
• Small and medium-sized businesses



Brand Story:

Amid Pro was founded with the vision of providing cutting-edge technology solutions to small and medium-sized businesses. I believe in pushing the boundaries of innovation to help businesses achieve their goals. My commitment to excellence and sustainability sets me apart from the competition. I strive to build long-lasting relationships with my clients, based on trust and a passion for delivering solutions that work.



Brand Voice:

My brand's voice is professional, friendly, and solution-oriented. I aim to use clear and concise language to communicate my expertise in fitness and design, with a commitment to excellence.



Brand Look:

Amid Pro is modern, sleek, and minimalistic. I use a simple colour palette of blues and grays, with clean lines and bold typography.



Brand Strategy:

My brand's strategy is to position itself as a leading provider of technological solutions for professionals, entrepreneurs, and small and medium-sized businesses. I differentiate myself from the competition by emphasising my commitment to sustainability and excellence. I aim to build long-lasting relationships with clients, based on trust and a passion for delivering solutions that work.



The Process 🛣

Inspiration:

Logo Inspirations

Logo:

I went to Instagram for logo inspiration (@logolounge, @logoinspirations, @logodesignersclub). I decided that I wanted either a monogram logo, a minimal logo, or a potential wordmark with a small simple icon logo.

Tagline:

"Create a body of work that you love." - This tagline resonates best with my brand as a "body of work" can either refer to designs or fitness goals.



2 logos created



Chosen logo

Chosen logo:

Amid Pro, this logo represents the brand and values. Amid Pro is an anagram of my name, Pri Adom. "Amid" translates to "in the middle of" or "becoming," while "Pro" means "professional." The logo features the letters "A" and "P" in a roof-style design, symbolizing building and creation. This ties into the brand's tagline, "Create a body of work that you love." As I specialise in both design and fitness, the logo reflects this by incorporating the concept of building and creating.



Chosen Colour scheme:

Colour scheme created using coolors

• Alice's light blue conveys calmness, tranquility, and professionalism.
• Platinum light-grey creates a sense of balance and neutrality
• Thistle medium-purple adds a touch of playfulness and creativity to the brand.
• Dark army grey conveys a sense of strength and stability, creating contrast and depth in the design.
• Dark grey adds a touch of sophistication and elegance, whilst also conveying a sense of depth. 



Complete Brand Style Guide



Brand identity

Recap:

To recap I'm Pri Adom, a Freelance product designer, and trainee personal trainer. My goal is to help you create a body of work that you love and feel proud of. That's why I created Amid Pro, my freelancing brand that fuses my expertise in design and fitness to deliver quality services based on the values of Wellness, Innovation, and Simplicity.



Thanks for taking the time to get to know me better. I hope to work together to craft excellence.



Find me on LinkedIn

Find me on LinkedIn

Message me to find out more about my work and services.