At Pluralsight, I led social strategy and content development for Pluralsight Flow, an engineering analytics platform. I crafted data-driven storytelling for engineering leaders and ICs, expanded the brand’s presence on LinkedIn, YouTube, and Mastodon, and launched the company’s first-ever social listening and thought leadership initiatives to translate insights into strategic content.

I worked cross-functionally with engineering, product, and marketing teams to transform technical concepts into high-performing content. I also developed brand positioning strategies that strengthened Pluralsight Flow’s credibility in the engineering space and established analytics reporting frameworks to track performance and optimize engagement.

Services provided:

I increased LinkedIn organic reach by 27% and impressions by 13% by aligning content with audience insights. I grew YouTube subscribers to 11.5k in one quarter through a mix of organic and paid strategies. Social listening enabled us to engage with industry conversations, positioning Pluralsight Flow and its leaders as thought leaders. I also implemented a reporting system that optimized content performance and improved engagement.