While at Havas, I led social strategy, community engagement, and moderation for Pillsbury, scaling the brand’s social presence and driving audience growth. I worked cross-functionally with creative teams to develop and execute seasonal campaigns, new product launches, and influencer marketing initiatives, ensuring alignment with brand objectives.

I also played a key role in influencer pitching and partnerships, helping expand Pillsbury’s reach through strategic collaborations. Additionally, I established a scalable reporting framework, setting a monthly cadence to track performance metrics and optimize content strategy.

Services provided:

I increased Pillsbury’s Instagram reach by 39% and grew followers by 8% through optimized content strategies and seasonal campaigns. I also played a key role in launching the brand on TikTok, expanding its presence and engaging a new audience segment.