While at Havas, I worked as a social strategist for the National Association of Realtors, overseeing social media strategy, content planning, and community engagement. I developed and executed multi-platform campaigns, including the award-nominated anti-housing discrimination campaign, "The Fight for Fair," which was recognized as a 2021 Webby Nominee for Best Use of Animation or Motion Graphics in the Advertising, Media & PR category.

Additionally, I monitored online conversations, led social listening and crisis communications, and leveraged data insights to shape content, creative strategy, and brand positioning.

Services provided:

My strategic content optimization drove an 11% lift in impressions across Instagram and Facebook, enhancing audience engagement. Through The Fight for Fair campaign, I elevated brand visibility and positioned the National Association of Realtors as an industry leader in advocating for fair housing, earning a Webby nomination in the process.