Clean Beauty Navigation
Background
As a top omnichannel beauty product retailer, Sephora aimed to expand its offerings by introducing a new category for Southeast Asia (SEA) countries. The primary objective of this project was to enhance user experience and provide a seamless shopping journey for customers interested in clean beauty products.
Platforms
Desktop, Mobile Site, App (Android, IOS)
Across 7 countries (SG, MY, TH, HK, PH, AU, NZ)
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Posted Jul 3, 2023
The primary objective of this project was to enhance user experience and provide a seamless shopping journey for customers interested in clean beauty products.
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