Clean Beauty Navigation
Mia Shairanie Saiffudin
UX Researcher
UX Designer
UI Designer
Figma
Sephora SEA
Background
As a top omnichannel beauty product retailer, Sephora aimed to expand its offerings by introducing a new category for Southeast Asia (SEA) countries. The primary objective of this project was to enhance user experience and provide a seamless shopping journey for customers interested in clean beauty products.
Platforms
Desktop, Mobile Site, App (Android, IOS)
Across 7 countries (SG, MY, TH, HK, PH, AU, NZ)
