It expands the concept by introducing a motion layer that explores how the brand behaves in movement, bringing the identity system into a more dynamic and applied context.
While the original submission focused on the visual identity system — logo, typography, color palette, and static applications — this addition completes the narrative by translating the brand into motion and reinforcing its Tokyo streetwear-inspired aesthetic.
Together, both parts form a single cohesive exploration of how a digital tool like CapCut can be reimagined as a cultural and fashion-driven brand system.
CapCut presents: Fragments of Memory
A retro-Tokyo mood film — extension of the Brand Identity Challenge entry
This project is an extension of my original ch...