Educational Visual Identity & Storytelling

Educational Visual Identity & Storytelling System for “Discover Petra with Ahmad”

Project Overview

Educational and cultural storytelling system developed for “Discover Petra with Ahmad”, a bilingual learning experience designed to make the heritage of Petra accessible to younger audiences through narrative, illustration, and interactive formats.

The project combines cultural strategy, educational design, and visual storytelling to translate complex heritage content into an engaging and intuitive learning experience. It was developed in close collaboration with a non-profit organization operating within a UNESCO context.

Scope

Creative Direction · Cultural Strategy · Narrative Design · Art Direction · Character Design · Educational Book Design (Arabic/English) · Museum & Educational Collateral · Interactive Learning Experience

Client SELA (Jordan)

Sela is a non-profit organization founded in 2015 by members of local communities living around the UNESCO World Heritage site of Petra. Its mission is to actively involve Jordanian communities in the protection, interpretation, and sustainable preservation of their cultural heritage.