Plain is a customer support platform that helps B2B companies, particularly startups, build collaborative support experiences. Under the tagline, “Deliver collaborative B2B customer support,” Plain enables businesses to support their customers on platforms like Slack, Microsoft Teams, Discord, and more. The focus is on moving beyond traditional ticket-based systems toward fostering genuine customer relationships.

Plain's client portfolio includes industry-leading startups and companies such as Clerk, Spline, Raycast, Laravel, Resend, and Mintlify.

In the fast-evolving landscape of technology and market trends require marketing websites to adapt swiftly. This fast-changing environment necessitates that teams—especially marketing teams—take an active role in iterating on their websites. Empowering these teams to keep websites flexible and current is crucial for businesses to communicate their value and stay ahead in competitive markets.

Plain recognized the need for a website that could not only reflect its forward-thinking brand and product vision visually but also empower team members to manage and evolve the site independently. The goal was to develop a flexible, Framer-based website infrastructure that balanced cutting-edge visual design with usability, enabling the marketing team to swiftly respond to new business needs, product launches, and market trends.

Lead a new visual direction that aligned with Plain’s brand vision

Rebuilt the existing Framer project from the ground up, focusing on structural improvements.

Developed a component-based architecture to ensure the website could be easily maintained with minimal effort.

Built an intuitive asset library within Framer, including typography, components, and color palettes.

Enabled non-technical team members to manage and update the website independently.

Integrated closely with the team’s product development and communication tools, ensuring seamless collaboration.

Actively participated in review and iteration processes to refine the website throughout the project lifecycle.