EerieGG is a high-intensity gaming and betting platform that caters to a digital-first audience. The client approached me to craft an immersive, responsive experience tailored to gamers who value speed, clarity, and style.

My primary goal was to balance a dark-themed interface with functional clarity, creating a space that feels both energetic and easy to navigate.

I collaborated closely with the client from the wireframing phase to final delivery, ensuring every decision aligned with their business goals and user behavior.

The result is a platform that looks sleek and performs fast—perfect for a competitive audience.

We experimented with two visual styles: one with neon gradients and the other with bold, clean neon accents on dark. After testing both, the client went with the minimalist dark theme featuring lime green highlights for better legibility and mood.

The platform needed to feel alive. I added real-time rolling animations, clear bet placement actions, and an engaging, high-contrast result reel. Player names, avatars, and balances were designed to stand out without overwhelming the user.

Designing for Utility and Flow I prioritized intuitive navigation. Clear buttons for “Withdraw,” “Deposit,” and “Support” make key actions seamless. The left sidebar and game history feed allow users to stay updated without leaving the betting flow.

EerieGG isn’t just a platform—it’s a vibe. The branding needed to feel edgy but not dark in a negative way. I leaned into glowing green tones, glitch elements, and sci-fi typography to build a bold and memorable identity.

Part two of the project involved branding EerieGG’s merchandise. I designed tees, socks, and limited-edition items that carried the platform’s look in a fun, wearable form. These were aimed at community giveaways and influencer collabs.

The design was a hit with the client and users. Engagement went up, and the merch line helped build community loyalty. This project taught me how UI and branding can work together to build a holistic, energetic experience across digital and physical spaces.