Mr. Smith (Polish Distributor) -

Mr. Smith (Polish Distributor) - Web, E-commerce & Visual Identity

I worked on visual and digital design for the Polish distributor of Mr. Smith, an Australian beauty brand.

The project focused on creating a cohesive, premium experience across all brand touchpoints - from social media to e-commerce and print.

Scope of work: – Website design & development (Shopify) – E-commerce experience (UX/UI) – Social media art direction & visual system – Print materials (DTP & production-ready files, including premium finishes)

The goal was to translate the brand’s editorial, minimalist aesthetic into a consistent and functional system that enhances user experience and elevates perceived product value.