Magda Cichocka
I design websites and brand identities. Let's talk!
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Balmain Hair - Editorial Collaboration with Vogue Polska
I supported the promotion of Balmain Hair on the Polish market through editorial collaboration with Vogue Polska.
Acting on behalf of the client, I was responsible for managing the collaboration and delivering all required materials for publication.
My role included:
• Direct contact and coordination with the Vogue Polska editorial team
• Preparation of visual assets (design and layout adaptation for print & digital)
• Copywriting and content development aligned with brand messaging
• Ensuring consistency with Balmain’s global visual identity and tone of voice
The communication focused on translating the brand’s luxury, fashion heritage, and hair couture positioning into an editorial format that resonates with a premium audience.
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Mr. Smith - Campaign & Editorial Collaboration with Vogue (Polish Market)
I was responsible for the creation of marketing assets and editorial collaboration supporting the presence of Mr. Smith on the Polish market.
A key part of this project was working closely with the editorial team of Vogue Polska, preparing advertising materials and adapting brand communication for print and digital placements.
Scope of work included:
• Design and adaptation of campaign visuals (digital & print)
• Preparation of advertising formats for editorial features
• Collaboration with the Vogue editorial team on layout and content alignment
• Ensuring consistency with the global brand identity
The visual direction focused on minimalism, sophistication, and aligning the brand’s aesthetic with the editorial standards of high-end fashion media.
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Balmain Hair - Shopify Store (Polish Market Launch)
I led the end-to-end implementation of the Balmain Hair e-commerce store for the Polish market, built on Shopify.
The project was developed based on a template, with a strong focus on adapting the design and experience to align with the brand’s premium identity while ensuring local market readiness.
I was responsible for the full delivery, including:
• UX/UI customization and visual refinement
• Store setup and product/content implementation
• Integration of key tools and automations (analytics, abandoned cart flows, edrone, payments, and shipping providers)
• End-to-end testing (user flows, checkout, payments)
• Domain connection and final launch
The goal was to create a fully functional, conversion-ready e-commerce experience that reflects the luxury positioning of the brand.
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Stillturn - Branding, Art Direction & Shopify Experience
I created the brand from the ground up for Stillturn, a wellness-focused beauty concept built around rituals of calm and release.
The project started with naming—“Stillturn” reflects the idea of slowing down, turning inward, and creating space for rest. From there, I developed a complete brand identity rooted in warmth, tactility, and quiet energy.
I was responsible for:
• Naming and brand strategy
• Visual identity and art direction
• Creative direction and production of the photoshoot
• E-commerce design and build on Shopify
The visual language blends earthy textures, warm light, and minimal forms with a distinctive symbolic element (the sun motif), creating a balance between grounding and energy.
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Branding & Art Direction for a Modern Haircare Brand
I led the branding and art direction for a new European beauty brand redefining haircare through a skincare-inspired lens.
The concept was built around the idea of “hair care that feels like skin care”, elevating everyday routines into a refined, sensory experience. The visual language blends softness with precision: luminous skin textures, fluid product forms, and a minimal yet expressive typographic system.
As part of this project, I developed:
• Brand identity and visual direction
• Art direction for campaign imagery
• Tone of voice and key messaging
• Creative direction for product storytelling
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