Magda Cichocka
Shopify, websites & brand design for beauty and lifestyle
New to Contra
Magda is ready for their next project!
I think I might have fallen in love with Framer.
Up until now, I’ve been working mostly in Webflow, but Framer feels much more intuitive from a designer’s perspective. It allowed me to focus less on “building” and more on crafting the experience.
This project is a landing page concept for Chopin in Warsaw, a guided journey through the city, following the paths of Chopin.
For the visuals, I used archival materials from the National Library in Warsaw: historical maps, engravings, and paintings. The goal was to create a rich, storytelling-driven atmosphere - something that feels less like a website and more like stepping into a narrative.
The idea was simple: not just to show the city, but to let you experience it the way Chopin might have known it.
This is one of those projects where interaction, motion, and content all come together, and Framer made that process surprisingly fluid.
Curious what you think 👀
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Shopify Store Implementation for Balmain Hair (Polish Market)
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Mr. Smith (Polish Distributor) - Web, E-commerce & Visual Identity
I worked on visual and digital design for the Polish distributor of Mr. Smith, an Australian beauty brand.
The project focused on creating a cohesive, premium experience across all brand touchpoints - from social media to e-commerce and print.
Scope of work:
– Website design & development (Shopify)
– E-commerce experience (UX/UI)
– Social media art direction & visual system
– Print materials (DTP & production-ready files, including premium finishes)
The goal was to translate the brand’s editorial, minimalist aesthetic into a consistent and functional system that enhances user experience and elevates perceived product value.
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Balmain Hair - Shopify Store (Polish Market Launch)
I led the end-to-end implementation of the Balmain Hair e-commerce store for the Polish market, built on Shopify.
The project was developed based on a template, with a strong focus on adapting the design and experience to align with the brand’s premium identity while ensuring local market readiness.
I was responsible for the full delivery, including:
• UX/UI customization and visual refinement
• Store setup and product/content implementation
• Integration of key tools and automations (analytics, abandoned cart flows, edrone, payments, and shipping providers)
• End-to-end testing (user flows, checkout, payments)
• Domain connection and final launch
The goal was to create a fully functional, conversion-ready e-commerce experience that reflects the luxury positioning of the brand.
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Stillturn - Branding, Art Direction & Shopify Experience
I created the brand from the ground up for Stillturn, a wellness-focused beauty concept built around rituals of calm and release.
The project started with naming—“Stillturn” reflects the idea of slowing down, turning inward, and creating space for rest. From there, I developed a complete brand identity rooted in warmth, tactility, and quiet energy.
I was responsible for:
• Naming and brand strategy
• Visual identity and art direction
• Creative direction and production of the photoshoot
• E-commerce design and build on Shopify
The visual language blends earthy textures, warm light, and minimal forms with a distinctive symbolic element (the sun motif), creating a balance between grounding and energy.
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Branding & Art Direction for a Modern Haircare Brand
I led the branding and art direction for a new European beauty brand redefining haircare through a skincare-inspired lens.
The concept was built around the idea of “hair care that feels like skin care”, elevating everyday routines into a refined, sensory experience. The visual language blends softness with precision: luminous skin textures, fluid product forms, and a minimal yet expressive typographic system.
As part of this project, I developed:
• Brand identity and visual direction
• Art direction for campaign imagery
• Tone of voice and key messaging
• Creative direction for product storytelling
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