Stillturn - Branding, Art Direction

Stillturn - Branding, Art Direction & Shopify Experience

I created the brand from the ground up for Stillturn, a wellness-focused beauty concept built around rituals of calm and release.

The project started with naming—“Stillturn” reflects the idea of slowing down, turning inward, and creating space for rest. From there, I developed a complete brand identity rooted in warmth, tactility, and quiet energy.

I was responsible for:

• Naming and brand strategy

• Visual identity and art direction

• Creative direction and production of the photoshoot

• E-commerce design and build on Shopify

The visual language blends earthy textures, warm light, and minimal forms with a distinctive symbolic element (the sun motif), creating a balance between grounding and energy.