Simple landing page for a website

Landing page for a website

Overview The objective was to design a landing page that not only showcases a product/service but also drives measurable results — increasing sales, enhancing user engagement, and boosting conversions.

Problem The client’s previous page had high traffic but low conversion. Visitors weren’t clear on value, CTAs were hidden, and the design lacked trust-building elements.

Research & Analysis: Reviewed competitor pages and heatmaps to identify drop-off points.

Wireframing: Structured the page around clarity — hero section, product benefits, proof, and strong calls to action.

UI Design: Applied a clean, modern aesthetic with bold CTAs, optimized typography, and engaging visuals.

Prototyping & Testing: Built prototypes in Figma, tested copy and layouts, and iterated for maximum impact.

Solution / Idea The page highlights three key areas:

Value Proposition: Clear headline and subtext that instantly explain the benefit.

Engagement Drivers: Interactive elements (animations, sliders, or testimonials) to keep users engaged.

Conversion Focus: Strategically placed CTAs, trust signals (reviews, badges), and persuasive microcopy.

Conversion rate improved by 35% after launch.

User engagement increased through interactive elements.

Sales inquiries grew steadily as visitors understood the offer quickly and trusted the brand.