This project focused on designing a dynamic and cohesive brand identity for Pizza & Riffs, a concept that merges rebellious energy with delicious pizza. The deliverables included logos, merchandise, signage, packaging, and promotional assets, creating a unified, striking visual system that resonates with its edgy, music-loving audience.

Balancing Boldness with Accessibility: Designing visuals that reflect the edgy personality of the brand while maintaining clarity and approachability.

Versatile Brand Application: Ensuring the brand identity translates seamlessly across various touchpoints, including menus, tote bags, boxes, and event tents.

Creating a Recognizable Identity: Developing a logo and wordmark that stand out in competitive restaurant and lifestyle spaces.

Edgy Iconography: Designed a striking skull-and-pizza logo paired with chains and stars to evoke a rebellious, music-driven aesthetic.

Vibrant Color Palette: Leveraged high-contrast red, black, and white for boldness and instant recognition, aligning with the brand's dynamic energy.

Typography & Layouts: Introduced bold, distorted typography that emphasizes the brand's loud and unapologetic attitude, featured prominently in menus and signage.

Creative Applications: Extended branding to pizza boxes, tote bags, event tents, and even a branded stamp, ensuring cohesive and versatile visuals across all mediums.

Event-Ready Assets: Developed an engaging booth design for events, incorporating attention-grabbing graphics like "Stop Eating Chain Pizza!" slogans.

Striking Brand Identity: A cohesive design system that captures the brand’s rebellious spirit and culinary creativity.

Increased Brand Visibility: Designs that stand out in both physical and digital spaces, attracting attention from the target audience.

Seamless User Experience: Thoughtfully designed assets that enhance customer interaction, from menus to takeaway packaging.

The Pizza & Riffs branding project successfully marries bold, music-inspired visuals with functional, customer-focused design. The result is a visually striking identity that appeals to an audience passionate about individuality, music, and great pizza.