This project focused on developing a bold, unified brand identity for The Peer Pleasure Podcast with Dewey Halpaus, a show celebrated for its in-depth interviews and edgy alternative culture focus. The deliverables included striking podcast artwork, dynamic social graphics, and an exclusive merchandise line.

Creating a Distinct Podcast Identity: Designing visuals that reflect the podcast’s raw, energetic vibe while remaining versatile across platforms.

Engagement Through Social Content: Developing cohesive social media assets that highlight episodes, promote guests, and increase listener interaction.

Merchandise Appeal: Translating the podcast’s brand aesthetic into desirable, wearable, and functional merchandise that fans would love.

Industrial-Inspired Typography: Crafted a bold, grunge-inspired type system for the logo and visuals, echoing the podcast’s underground culture and raw energy.

Dynamic Social Templates: Designed flexible graphics for episode drops, featuring high-contrast imagery and streamlined text for maximum impact across platforms.

Versatile Merch Collection: Created standout apparel and accessories (hoodies, tees, mugs, and hats) with edgy artwork, logo placements, and bold sleeve typography for on-brand appeal.

Tactile Visuals: Integrated gritty textures, monochromatic tones, and custom illustrations to create a distinct visual language across all assets.

Enhanced Brand Recognition: The revamped logo and unified visuals amplified the podcast’s professional presentation and visual appeal.

Increased Audience Engagement: Strong, eye-catching graphics ensured higher visibility for episodes and boosted engagement on social platforms.

Merchandise Success: The exclusive merch line resonated with the audience, generating excitement and extending the brand beyond digital platforms.

This rebranding elevates Peer Pleasure Podcast into a cohesive, professional, and visually compelling experience. From listener engagement to stylish merch, every detail reflects the energy and authenticity of the podcast’s voice.