This project focused on designing a modern, cohesive line of merchandise for Pabst Blue Ribbon (PBR), seamlessly blending its heritage with a bold, contemporary aesthetic. The merch lineup includes shirts, long sleeves, shorts, and accessories tailored to resonate with both loyal fans and new audiences.

Brand Identity Balance – Ensuring the designs honored PBR’s vintage roots while appealing to younger, trend-focused audiences.

Cohesion Across Multiple Items – Maintaining a consistent visual theme across diverse products (apparel and accessories) without redundancy.

Market Differentiation – Positioning PBR merch as unique and desirable within a saturated beer-brand apparel market.

Typography-Driven Aesthetic: Leveraged bold, custom typography and repeating patterns to elevate branding, seen in shorts and accessories.

Balanced Color Palette: A smart combination of PBR’s signature red, blue, and white creates immediate brand recognition while maintaining modern appeal.

Iconic & Playful Graphics: Designed engaging illustrations, like vintage can imagery and stylized pop-tab motifs, to blend nostalgia with a fresh edge.

High-Impact Placement: Emphasized logo elements and graphics strategically (e.g., sleeves, trims, and oversized back prints) for strong visual interest.

Strong Visual Impact: A merch line that feels fresh, trendy, and unmistakably “PBR.”

Versatility & Appeal: Designs that cater to casual wearers, brand loyalists, and fans of streetwear aesthetics.

Client-Ready Presentation: Clean mockups that showcase real-world usability, emphasizing attention to detail and professional execution.

This cohesive and visually captivating PBR merch line effectively bridges brand history and modern trends, showcasing the power of thoughtful design to increase brand engagement, visibility, and audience loyalty. Perfect for beer enthusiasts and fashion-conscious consumers alike.