Concrete Castles | Identity Design + Album Artwork
Alan Ashcraft
This project involved crafting a bold visual identity and album artwork for Concrete Castles' “Wish I Missed U”. The goal was to combine the band’s edgy, modern sound with timeless aesthetics, delivering a striking logo, cohesive album layout, and impactful visuals for both vinyl packaging and inserts.
Key Challenges Addressed:
Unique Band Identity: Creating a logo that reflects Concrete Castles' evolving sound and stands out in a crowded music industry.
Visual Cohesion: Designing an album layout and inserts that maintain a consistent tone while balancing text-heavy content and artistic imagery.
Timeless Yet Modern Appeal: Combining clean minimalism with textured, expressive visuals to resonate with both current fans and new listeners.
Innovative Solutions:
Sleek & Symbolic Logo Design: Designed a bold “CC” logo featuring celestial elements, symbolizing mystery, unity, and the band’s unique artistic aura.
Custom Album Artwork: Developed a vintage-inspired vinyl cover with a duotone aesthetic, showcasing the band with atmospheric lighting to evoke emotion and intrigue.
Typography & Layout Harmony: Created text-heavy album inserts that remain engaging through thoughtful hierarchy, clean lines, and abstract patterned backdrops.
Impactful Imagery: Integrated moody floral photography on the album reverse to enhance visual storytelling and provide a tactile, emotional connection.
Results Achieved:
Memorable Visual Identity: The logo and artwork elevate Concrete Castles’ brand, ensuring high recognizability across digital and physical platforms.
Professional Presentation: Produced polished mockups that align with modern vinyl trends, making the album an attractive product for collectors and fans.
Enhanced Audience Connection: Cohesive visuals that complement the band’s music, creating a deeper, more immersive fan experience.
Skills Utilized:
Logo & Identity Design
Album Packaging & Layout Design
Typography & Hierarchy
Photography Integration & Visual Storytelling
Mockup Creation for Print
Project Value:
This project delivers a stunning, cohesive visual experience that amplifies Concrete Castles' artistic voice and market presence. From logo to album inserts, every detail reflects a careful blend of creativity and functionality.
Icon designed to work in tandem with the full wordmark.
Album cover design for the album, Wish I Missed U.
Insert design for the vinyl release of Wish I Missed U.
Insert design for the vinyl release of Wish I Missed U.
Back cover design for the album, Wish I Missed U.
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Posted Nov 30, 2024
Logo and album artwork for Concrete Castles' debut album, I Wish I Missed U. Worked closely with the band and label to develop packaging for both CD and vinyl.
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